Stardoll, an online entertainment destination for girls, announced that Sephora will set up a virtual shop in its virtual galleria, the “starplaza.”

Stardoll members who visit the virtual Sephora Beauty Shop after its launch will be able to choose from a wide selection of lip, eye and face makeup in a variety of colors for different complexions. Each season, Sephora and the Stardoll illustration team will unveil several new collections of beauty products, which will be promoted on the Stardoll homepage and sold for “Stardollars,” the site’s virtual currency based on real money.

“We are delighted to work with Stardoll, a leader in the fast-growing world of virtual environments and one of the most important virtual destinations for teen and tween girls on a global basis,” said Antonio Belloni, group managing director of LVMH, the parent company of Sephora. “The millions of members of the Stardoll community are a group of great relevance to the future of our brands and it is exciting to be able to interact with them in their space. In bringing the exceptional style and offerings of Sephora to Stardoll, we hope to further enhance the experience for their members and to gain valuable insight into the virtual world that will benefit our brands and our current and future customers.”